Privacy Policy

For the purpose of this policy, PETSEVA PRIVATE LIMITED is the "Data Fiduciary" (DPDPA) and you, our customer, are the "Data Principal".

• Legal name: PETSEVA PRIVATE LIMITED
• CIN: U96092KA2026PTC213885
• Registered office: Bannerghatta Main Road, Kalena Agrahara, Bengaluru, Karnataka 560076

Under the DPDPA we are required to name a single contact for privacy-related queries and grievances.

• Name: Shashwat
• Designation: Director, PETSEVA PRIVATE LIMITED
• Email: shashwat@furdial.com

We aim to acknowledge grievances within 3 business days and resolve them within 30 days.

We collect only what we need to deliver and improve the service:

• Identity & contact: your name, mobile number, email (if you share one)
• Service address: the address(es) where you want the service, and optionally your GPS pin so the groomer can navigate to your doorstep
• Pet details: name, species, breed, age, weight, gender, vaccination status, and any notes you choose to share
• Booking history: services booked, dates, prices, cancellations, reviews
• Payment metadata: we do not store your full UPI ID, card details, or bank details. Our records only capture the booking reference, amount paid, and whether the payment was received
• Device & usage: minimum technical data needed to run the website/app (browser type, OS, IP address used briefly for anti-fraud, and rare diagnostic logs)
• Photos: our 4-phase SOP includes before/after photos of your pet and groomer arrival photos — these are stored against your booking record
• Sign-up attempts: if you enter your phone number to receive a one-time password but do not complete sign-up, we keep the phone number, the page you tried from, and the time of the attempt for up to 90 days. We use this only to follow up if you ran into trouble (for example, the OTP did not arrive) and to improve the sign-up flow. If you complete sign-up, this record is linked to your account; if you do not, it is auto-deleted after the 90-day window.
• Price requests: if you leave your phone number in the pop-up on our website to be sent your pet's grooming price, we keep the number, the page you left it on, the campaign (if any) that brought you to the site, and when you left it. Our team uses it only to contact you about grooming with FurDial. If nobody from our team acts on it, it is auto-deleted after 90 days; once we have been in touch, we keep it with a note of that conversation so we do not contact you twice.
• Video views in the app: when you watch the short videos on the app's Home screen, we record which videos were shown to you, opened and watched to the end. While you are signed in, the record is linked to your account. While you are not, it carries only a random ID that the app creates when it is installed and replaces when you sign out, and it is never linked to your account afterwards. We use these records only to learn which videos are useful, and each one is deleted after 90 days.
• "Tell me first" list: if you ask in the app to hear when a service such as Walking or Boarding opens, we keep your name, mobile number, pets and area on that list. We use it only to let you know when the service starts. You can leave the list from the same place in the app at any time, and we delete your entry 90 days after you leave.

We do not knowingly collect data of children under 18. The pet parent must be an adult.

We use the data above only for the following purposes:

• To create your account and authenticate you (OTP login)
• To match you with a nearby groomer (the "dispatch" process)
• To enable the groomer to navigate to your doorstep
• To deliver the service in accordance with our 4-phase SOP
• To process payment, generate receipts, and reconcile our books
• To send service-related notifications (booking status, arrival, completion, receipts)
• To respond to your support requests, complaints, or grievances
• To contact you about your pet's grooming price, if you left your number for that
• To learn which videos in the app are watched, so we can make better ones
• To tell you when a service you asked about opens (the "Tell me first" list)
• To prevent fraud, abuse, and security incidents
• To comply with applicable laws (tax records, regulatory requests)
• To analyse aggregate, de-identified usage so we can improve the service

We do not sell your personal data. On our website we use it for advertising only with your consent, as §10 explains: to measure how our Meta and Google ads perform, and to build advertising audiences on Meta. If you choose “Essential only” on our cookie banner, or make no choice, we do not.

We process your data on one or more of the following bases under DPDPA:

• Consent: you give consent at the point of booking (necessary for service delivery), or when you leave your number for us to contact you about a price
• Legitimate use: for fulfilling a service you have requested, complying with law, and preventing fraud

You may withdraw consent at any time by contacting our Grievance Officer; withdrawal does not affect lawfulness of prior processing and may limit our ability to provide the service.

We share only the minimum necessary with third parties acting on our instructions:

• Your assigned groomer: name, contact number, service address, GPS pin (if shared), pet details, and any booking notes — so they can find you and serve your pet
• Communication providers: MSG91 (SMS / OTP) and Firebase Cloud Messaging (app notifications)
• Infrastructure providers: MongoDB (database), Cloudinary (image storage for SOP photos), Amazon Web Services (servers, email)
• Payment processing: Cashfree Payments, when you pay online, and direct UPI to our bank (Kotak Mahindra Bank). You enter your card, UPI or bank details with Cashfree, not with us
• Government and law enforcement: only when required by valid legal process
• Business transfers: in the event of a merger or acquisition, your data may transfer to the acquirer; you will be notified

We do not transfer your data to third parties for their independent marketing use.

Some of our infrastructure providers (AWS, Firebase, Cloudinary) may store or process data in servers located outside India. We use providers with industry-standard security practices and contractual safeguards (encryption in transit and at rest, access controls).

• Account data (name, phone, email, addresses): for as long as your account is active. You may request deletion at any time.
• Booking history & SOP photos: retained for 7 years as required by Indian tax and corporate record- keeping law, then deleted or anonymised.
• Support messages: retained for 2 years after the issue is resolved, for quality and dispute purposes.
• Technical logs: retained for up to 90 days unless needed longer for a security investigation.
• Video views in the app: 90 days, then deleted.
• "Tell me first" entries: while you are on the list, then 90 days after you leave it.
• When you delete your account, your "Tell me first" entries and the video views linked to your account are deleted with it. Views recorded while you were signed out carry only the app's random ID, so we cannot tell which are yours; they are deleted when their 90 days end.

Under the DPDPA, you have the following rights:

• Right to access: ask for a summary of personal data we hold about you
• Right to correction: ask us to correct inaccurate or incomplete data
• Right to erasure: ask us to delete your data (subject to legal retention requirements above)
• Right to withdraw consent: at any time, without affecting prior lawful processing
• Right to grievance redressal: contact our Grievance Officer (§02); if unresolved within 30 days, you may escalate to the Data Protection Board of India
• Right to nominate: you may nominate another person to exercise your rights in case of your death or incapacity

To exercise any right, email us at shashwat@furdial.com from the email or phone number registered with your account. We respond within 30 days.

Essential storage (always on): we use cookies and browser local storage for session management (keeping you logged in), remembering UI preferences, and saving a booking you have started. The website cannot function without these.

Meta Pixel (only with your consent): if you choose “Accept all” on our cookie banner, we load the Meta Pixel, a measurement tool from Meta Platforms, Inc. (Facebook / Instagram). It sets cookies and shares your interactions with our site (pages visited, a booking being started or completed, and the booking amount) with Meta, which we use to measure the effectiveness of our advertising and to build advertising audiences. With the same consent, the Pixel also reads contact details you type into our forms, such as your phone number, name, city and pincode, and sends them to Meta in hashed (scrambled) form, so Meta can match your visit to your Meta account. Meta processes this data per its own privacy policy. If you choose “Essential only” (or make no choice), the Meta Pixel never loads and nothing is shared with Meta.

Booking reports to Meta (only with the same consent): when you complete a booking on our website after choosing “Accept all”, our server also tells Meta about it: the booking's amount and package, your phone number, FurDial account ID, city and pincode in hashed (scrambled) form, your browser's Meta cookies, and your IP address and browser type, so the booking is counted even if your browser blocks the Pixel.

Bookings made in our app or with our team: when you book in our app, or by phone or WhatsApp with our team, we report the booking to Meta with its amount and package, and your phone number, FurDial account ID, city and pincode in hashed (scrambled) form, so we can see which of our ads bring bookings.

Google's ad tag (only with your consent): with “Accept all” we also load Google's ad tag, which tells Google Ads when you complete a booking, with its amount and booking reference, so we can see which of our ads bring bookings. With “Essential only” it never loads.

Withdrawing consent: clear this site's data in your browser settings and you will be asked to choose again on your next visit, or write to our Grievance Officer (§02) and we will help. Withdrawal stops all future Meta Pixel and Google tag activity from your browser, and our server's reports of your website bookings to Meta.

We protect your data using industry-standard measures:

• TLS/HTTPS encryption for all data in transit
• Encrypted database connections; passwords/OTP codes hashed at rest
• Role-based access — only authorised personnel and your assigned groomer can see your details
• Regular review of access logs and credentials

No system is perfectly secure. If we ever experience a data breach that affects your personal data, we will notify you and the Data Protection Board of India as required by law.

We may update this policy from time to time. The "Last updated" date at the top reflects the latest version. Material changes will be notified via email or in-app message.